Vibe
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Vibe.co is an AI-powered advertising platform that brings hyper-targeted precision to connected TV (CTV) for performance marketers. Founded in 2022 by CEO Arthur Querou, it positions itself as 'Meta for TV advertising': brands get creative, targeting, measurement and attribution tools that make CTV accessible to advertisers of all sizes. In September 2025 it closed a $50 million Series B led by Hedosophia at a $410 million valuation, reaching a $100 million revenue run rate in under two years — one of the fastest software companies to do so.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Vibe.co was founded in 2022, specializing in hyper-targeted CTV advertising for small and medium-sized advertisers.
- Series A
Vibe.co raised a $22.5 million Series A round.
- Series B and growth
The company closed a $50 million Series B led by Hedosophia, bringing its valuation to $410 million. Investors included Elaia, Singular, QuantumLight and Illusian, and Nextdoor CEO Nirav Tolia joined the board. It reached a $100 million revenue run rate in under two years.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.