Omaze UK
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Omaze UK is the British arm of Omaze, a for-profit entertainment company that partners with charities on fundraising prize draws. Customers buy entries or subscriptions for the chance to win luxury homes (the Million Pound House Draw) and cash prizes, with a share of sales going to the charity partner. It is a live, operating business and did not fail.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded in the US
Omaze was founded in the United States by Matthew Pohlson and Ryan Cummins, initially offering celebrity-experience draws that raised money for charities.
- UK Million Pound House Draw launched
Omaze introduced the Million Pound House Draw in the UK, offering the chance to win luxury homes while supporting charitable causes.
- Full transition to house draws, HQ to London
Omaze fully transitioned to the house draw model, relocated its headquarters from Los Angeles to London, and paused operations in the US to focus on the UK.
- Expansion to Germany
Omaze extended its house draw model to Germany, guaranteeing charity partners a minimum of 500,000 euros; in the UK it gives 17% of total sales to the charity partner with a guaranteed minimum of 1 million pounds.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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