Looklive
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Looklive (Atlanta; Y Combinator Summer 2016) was a men's fashion app — a community and marketplace for shopping celebrity looks. Users could browse 60,000+ celebrity styles and buy the looks. The company combined the teams, technology and content of three businesses: Looklive, Curateurs (which had grown to 1 million users, acquired Looklive and took its name), and UpscaleHype (a high-end lifestyle magazine bought as the content channel). Founders Cedric Rogers (10-year Apple veteran), Greg Selkoe (Karmaloop founder) and Dr. Paul Judge deliberately avoided inventory, pursuing an asset-light, referral/partnership model instead.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Y Combinator
Looklive joined Y Combinator's Summer 2016 batch and launched its iOS app — a celeb-driven men's fashion shopping experience.
- Recorded event year
The dataset records a 2019 event year with unknown type. No reliable source documents a shutdown or other specific event for Looklive in 2019; the company appears to have wound down quietly, but this could not be verified.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.