Mixin
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Mixin was a calendar aggregation company and social calendar app. Its flagship free service, fbCal, automatically synchronized Facebook events and birthdays to other calendar services — Google Calendar, Apple's iCal and iPhone, Microsoft Outlook, Mozilla Sunbird and Lotus Notes — at a time when more than 3.5 million events were created on Facebook each month. The social calendar app hit TechCrunch's Deadpool on February 1, 2011; the Mixin domain later came out of the remains of the app when it was picked up by Qlipso, which operated mixin.com as a social video site.
02 / Mixin FAILURE REASONS
Failure reasons
Mixin's social calendar app never gained traction beyond its niche utility. fbCal was a free sync utility with no clear business model, and the broader social calendar concept failed to break through against incumbents and platform shifts; TechCrunch placed the company in the Deadpool in February 2011.
03 / EVENT HISTORY
Events in the structured record
- fbCal launch
Mixin launches fbCal, a free service that automatically syncs Facebook events and birthdays to Google Calendar, iCal, Outlook and other calendar services.
- Deadpool
Mixin's social calendar app hits TechCrunch's Deadpool on February 1, 2011, effectively marking the end of the company.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Mixin's fbCal was a free utility; no venture funding rounds or loss figures were publicly disclosed.
- 02
The Mixin domain was later acquired by Qlipso, which operated mixin.com as a social video site — the app business itself ended in 2011.