California Dreamin
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
California Dreamin (legally Seven Cities Beverage Company) was a cannabis beverage startup founded in California. It produced all-natural, low-dose THC-infused sparkling beverages in flavors such as pomegranate, tangerine, grapefruit and cranberry apple, each bottle containing 10 milligrams of THC. Positioned as an alternative to alcohol, the drinks were designed to deliver a light, social high without hangovers and were sold through licensed recreational dispensaries in California.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Founded by Amy Ludlum and Jon Bishop in California as Seven Cities Beverage Company, operating as California Dreamin.
- YC Demo Day launch
Launched publicly at Y Combinator's Winter 2018 Demo Day, beginning deliveries of its THC sparkling beverages to recreational dispensaries in San Francisco.
- $2.3M seed round
Raised $2.3 million in seed funding from investors including Y Combinator, Paul Buchheit, Justin Wong and Babel Ventures to expand production and distribution across California.
- Became inactive
The Y Combinator company directory lists California Dreamin as Inactive; no public announcement of a shutdown was found.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.