Flavers(formerly Cook My Grub)
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Flavers (launched as Cook My Grub in 2020, during the pandemic, by Shabbir Mookhtiar and Dinesh Patil) was a UK home-cooked food delivery marketplace — described as 'Etsy for food'. Home chefs cooked authentic regional dishes in their own kitchens; customers ordered via the app and meals were delivered chilled, ready to reheat. It grew to 100+ home chefs, 15+ world cuisines, and 500+ dishes, rebranded from Cook My Grub to Flavers, and pitched on Dragons' Den (Series 21, Episode 8).
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched as Cook My Grub
Founded during the pandemic by Shabbir Mookhtiar and Dinesh Patil to deliver authentic home-cooked food in the Maidenhead area.
- Rebrand and Dragons' Den
Rebranded from Cook My Grub to Flavers; pitched on Dragons' Den Series 21 Episode 8 with 100+ chefs, 15 cuisines, 500+ dishes.
- Closure
Flavers' customer-facing assets were acquired by Home Cooks UK in late 2024; the company is listed as closed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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