Gravy Analytics
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Gravy Analytics, Inc. was an Ashburn, Virginia-based data broker founded in April 2011 and led by CEO Jeff White. It specialized in the collection and sale of location data from mobile devices, licensing commercially available data to vetted customers for marketing and digital advertising insights, as well as public-sector use. Its subsidiary Venntel sold user location data to U.S. government agencies. The company raised about $43.1 million in funding.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Merger
Gravy Analytics completed a merger.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Gravy Analytics was founded in Ashburn, Virginia in April 2011 as a location data broker.
- 02
The company raised about $43.1 million in funding.
- 03
In November 2023 Gravy Analytics merged with Unacast, creating one of the largest location intelligence platforms.