Brisk
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Brisk.io was a Malmo, Sweden startup founded in 2012 by Hampus Jakobsson, who had previously co-founded The Astonishing Tribe (acquired by BlackBerry for $150 million). It built sales productivity software: tools for sales organizations to minimize reporting effort and maximize data quality and efficiency. Its first product was GetSalesDone, an iOS app that integrated with Salesforce, bringing simple, beautiful design to enterprise products. The company raised a $1.2 million seed round in 2013 from Creandum, DN Capital and others, and folded in 2016.
02 / Brisk FAILURE REASONS
Failure reasons
Brisk.io folded in 2016. No detailed public account of the specific reasons for the shutdown has been published, so failure factors cannot be stated with confidence.
03 / EVENT HISTORY
Events in the structured record
- Founded in Malmo
Hampus Jakobsson founded Brisk.io, a sales productivity software company.
- $1.2 million seed round
The company raised a $1.2 million seed round from Creandum, DN Capital and others, and launched its first product GetSalesDone, an iOS app integrating with Salesforce.
- Folded
Brisk.io folded; no detailed public post-mortem was published.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Brisk.io was founded in 2012 in Malmo, Sweden by Hampus Jakobsson, former co-founder of The Astonishing Tribe (acquired by BlackBerry for $150 million).
- 02
The company built sales productivity software - tools to minimize reporting effort and maximize data quality and efficiency - with its first product GetSalesDone, an iOS app integrating with Salesforce.
- 03
In 2013 it raised a $1.2 million seed round from Creandum, DN Capital and others.
- 04
Brisk.io folded in 2016; no detailed public account of the shutdown reasons exists.
- 05
No reliable realized loss figure with clear subject, period and basis has been disclosed.