Pattern Ag
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Pattern Ag was an Emeryville, California agtech company founded in 2018 and led by CEO Rob Hranac. It applied genomics, data science and microbiology to soil analysis — building a metagenomic soil database for 'Predictive Agronomy' that helped farmers detect pests and pathogens, assess biofertility and optimize spending on seed, crop protection and fertilizer inputs across millions of acres.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Pattern Ag is founded in Emeryville, California, applying genomic analysis to soil for predictive agricultural insights.
- Product scale
Pattern Ag's lab-based soil analysis and metagenomic database power predictive insights for farmers' planting and input decisions.
- Merger with EarthOptics
Pattern Ag merges with EarthOptics; the combined soil-intelligence company operates under the EarthOptics name.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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