Edyn
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Edyn was an Oakland, California smart-gardening startup founded in 2014 by Princeton ecologist and soil scientist Jason Aramburu, with product design by Yves Behar. Its solar-powered system took the guesswork out of gardening: a Wi-Fi-enabled Garden Sensor placed in the soil monitored light, humidity, temperature, soil nutrition, and moisture, streamed the data to a smartphone app with planting and fertilizing recommendations, and wirelessly triggered the Edyn Water Valve to irrigate only when plants needed water — claimed to save growers about 37% on water. The company went through Y Combinator, raised over $1.75 million by early 2015, and ran commercial-agriculture pilots with Climate Corp and Anheuser-Busch InBev.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Launched
Edyn first launched at TechCrunch Disrupt 2013.
- Kickstarter
Edyn's June 2014 Kickstarter campaign beat its $100,000 goal, raising close to $300,000 from backers worldwide.
- AgFunder campaign
Edyn launched an equity investment campaign on AgFunder in November 2014, reaching $2 million in commitments.
- CES award
The Edyn Garden Sensor and Water Valve were named a 2015 CES Best of Innovation honoree in the 'Tech For A Better World' category.
- Funding round
Edyn closed a $2 million early round led by Fenox Venture Capital to expand internationally.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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