FAILDEX失樂園
中文

Nice Tuan

The business, the turning points, and the decisions behind them.

Founded2018
Event year2021
FundingUS$1.2B
Cash burnedUS$1.2B

01 / WHAT IT BUILT

What the company did

Nice Tuan, known in China as 十荟团, organised community group purchases of produce and groceries.

02 / Nice Tuan FAILURE REASONS

Failure reasons

Reporting described expansion under intense price competition followed by loss of capital support and widespread retreat. Price-related regulatory penalties were an additional documented pressure, but a short regional suspension is not the same as the later nationwide closure.

03 / EVENT HISTORY

Events in the structured record

  1. Price-conduct penalty and regional suspension

    On 27 May the regulator fined its operating entity and ordered a three-day suspension in Jiangsu.

  2. Nationwide business closure reported

    March reporting confirmed all city operations had closed and supplier and employee settlements remained in progress.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN

How the factors connect

  1. 01

    Expansion met intense price competition

  2. 02

    Capital support could not sustain operations

  3. 03

    Regional business withdrawal accelerated

  4. 04

    Nationwide operations closed with settlements pending