Shopmatic
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Shopmatic was a Singapore-headquartered e-commerce SaaS company led by CEO Anurag Avula, giving SMEs an online presence: webstores, chat, social commerce and automated access to global e-marketplaces. It served an ecosystem of 'over a million' e-commerce SME customers across Asia.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- MatchMove invests
Singapore fintech MatchMove invests in Shopmatic (terms undisclosed), ahead of a deeper combination.
- Acquired by MatchMove for $200M
On May 23, 2022 MatchMove announces it has acquired Shopmatic for US$200 million, aiming to create an 'end-to-end embedded finance and e-commerce powerhouse.' The combined entity operates under the MatchMove Group name; Shopmatic CEO Anurag Avula continues to lead the Shopmatic business while MatchMove CEO Shailesh Naik helms the group, targeting $400M revenue and 4M customers in 15 countries by 2026.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.