Everpix
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Everpix was a photo storage startup founded in 2011 by Pierre-Olivier Latour to solve the 'photo mess' of scattered digital photo collections. For $4.99 per month or $49 per year, it offered unlimited photo storage from multiple sources (camera roll, Instagram), removed duplicates, applied semantic analysis, and presented photos in web and iOS apps. At its peak it had about 50,000 signed-up users with 400 million photos imported, including 7,000 paying subscribers.
02 / Everpix FAILURE REASONS
Failure reasons
Everpix burned through the $2.3 million it had raised and failed to close a Series A: founder Pierre-Olivier Latour sought $5 million but venture investors, while enthusiastic about the team, doubted a subscription photo business could reach $100 million in revenue in an age of free photo tools. A last-minute acquisition by Path fell through, leaving no options but to discontinue the service.
03 / EVENT HISTORY
Events in the structured record
- Founded
Everpix was founded to solve the growing 'photo mess' through photo storage and sync technology.
- Subscriptions launch
The company began selling subscriptions at $4.99 per month or $49 per year for unlimited photo storage.
- Shutdown
After failing to raise a Series A and with a Path acquisition falling through, Everpix announced its shutdown on November 5, 2013; the service ended December 15, 2013 and subscribers were refunded.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Raised $2.3 million over its lifetime and burned through it seeking scale.
- 02
Shut down on December 15, 2013 after failing to secure a $5 million Series A; the attempted Path acquisition did not close.
- 03
Refunded subscribers at a cost of about $200,000, selling off its technology to help cover the costs.