Meero (Founder-Driven Crisis)
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Meero is a Paris-based AI-powered photography platform founded in 2016 by Thomas Rebaud. It connects businesses with local photographers worldwide and automates image editing with artificial intelligence, serving clients including Airbnb, Uber Eats, Just Eat, Expedia and Trivago. The company became France's newest unicorn in June 2019 after a €205 million ($230 million) Series C round led by Eurazeo Growth and Prime Ventures, and has raised more than €300 million in total.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Thomas Rebaud founded Meero in Paris to connect clients with photographers and automate photo editing with AI.
- Series B
Meero raised a €45 million Series B round led by Alven and Idinvest.
- Unicorn
Meero raised a €205 million ($230 million) Series C led by Eurazeo Growth and Prime Ventures, becoming France's newest unicorn with about 600 employees.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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