Ditto Labs
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Ditto Labs was a Cambridge, Massachusetts-based computer vision company founded in 2012 by David Rose, MIT Media Lab instructor and author of Enchanted Objects. Its visual listening platform scanned the firehose of public photos on Facebook, Instagram, Twitter and Tumblr to discover and tag brands, scenes and objects, analyzing faces and smiles for sentiment. Clients such as Kraft Foods paid to find product logos in social photos and target consumers based on photo content. The company raised $8.8 million in total, including a $2.2 million round in 2014 (Cue Ball Capital, Stage 1 Ventures) and a Series C led by Red Fort Capital.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
David Rose founded Ditto Labs in Cambridge, Massachusetts in 2012 as a visual listening platform that mined brand insights from social media photos; its first clients included Kraft Foods.
- Funding
Ditto Labs raised a $2.2 million round in 2014 and a Series C led by Red Fort Capital, bringing total funding to $8.8 million.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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