RetailMeNot UK
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company was
RetailMeNot UK Limited was the UK arm of RetailMeNot, the online coupon marketplace. The company was incorporated in London on 26 April 2004 (originally as Mulholland Productions Limited), later trading as eConversions Limited and then WhaleShark Media UK Ltd in 2012–2013, before becoming RetailMeNot UK Limited. Note: Companies House lists the company as still Active (filings as recent as August 2026, with Ziff Davis, Inc. recorded as a person with significant control) — it may not belong in a failure museum.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Incorporated
The company was incorporated in London (as Mulholland Productions Limited), later trading as eConversions and WhaleShark Media UK Ltd before becoming RetailMeNot UK Limited.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.