OnSwipe
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
OnSwipe, a New York startup co-founded by Jason L. Baptiste and Andres Barreto (originally founded as PadPressed in June 2010 and rebranded in 2011), built a touch-publishing platform that turned ordinary websites into tablet- and smartphone-friendly HTML5 experiences. A single line of code converted a publisher's site into swipeable layouts; the SaaS product was free for publishers and funded by advertising. By the end of 2012 it reached 10 million monthly active users on iOS.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded as PadPressed
Jason L. Baptiste and Andres Barreto founded the company as PadPressed on June 1, 2010; the first prototype launched that July.
- Rebrand and launch
The company rebranded as OnSwipe, joined the Techstars New York accelerator, launched its platform in June 2011, and was named one of Time Inc.'s '10 NYC Startups to Watch'.
- Scale
OnSwipe released iPhone-optimized touch content and the Draft web editor, hired its first CRO and COO, and closed the year reaching 10 million monthly active iOS users.
- Acquired
On August 12, 2014 Silicon Valley-based ad tech company Beanstock Media acquired OnSwipe for a mixture of cash and stock, aiming to build an end-to-end technology stack for publishers.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.