WhenThen
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
WhenThen was a Dublin-based payments orchestration startup founded in 2021 by former Mastercard executives Kirk Donohoe, Eamon Doyle and Dave Brown. Its no-code platform let merchants integrate, test, build and orchestrate payment experiences - checkout, tokenization, fraud, payment ops - creating complex payment flows (capture on delivery, marketplace payouts, smart routing) in minutes without code. The company raised $6 million in seed funding co-led by Cavalry and Stride.VC.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded and seed round
Ex-Mastercard execs found WhenThen and raise $6M in seed funding co-led by Cavalry and Stride.VC, building the world's first no-code payments ops platform.
- Acquired by Mangopay
Payment technology company Mangopay acquires WhenThen for undisclosed terms; the technology is merged into Mangopay's products, the team operates under the Mangopay brand, and co-founder Kirk Donohoe becomes Mangopay's Chief Product Officer.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.