Credictive

01 / WHAT IT BUILT

What the company did

Credictive was a YC-backed startup founded in 2012 and led by serial entrepreneur Ela Madej, who had previously co-founded the boutique web and mobile consultancy Applicake (a seed investor in Credictive) and the Chicago-based CRM and sales-tracking SaaS Future Simple. Credictive wanted to be the IMDB for creative content and people - showing all the invisible people behind online content, like the end credits of the internet: books have acknowledgements, movies have closing credits, but on the internet creative credit is hard to verify. It launched in invite-only beta in May 2012 with a closed community and plans for a community-based, community-enforced reputation system using verification, flagging, and blocking. The product faded from public view after 2012 with no later funding or exit announced.

03 / EVENT HISTORY

Events in the structured record

1. 2012
   Founded; invite-only beta

   Ela Madej founded Credictive; the YC-backed startup launched in invite-only beta in May 2012, aiming to be the IMDB for creative content and people.

2. 2012
   Founder interviews

   Madej appeared on TechCrunch TV and at the F.ounders conference in June 2012, describing the closed-community reputation model.

3. 2015
   Faded; event uncertain

   No public record of a shutdown or acquisition was found; the product had faded after 2012 and the record's 2015 event could not be verified.

05 / CAUSAL CHAIN

How the factors connect

1. 01

   Founded in 2012 by Ela Madej; an invite-only beta launched in May 2012.

2. 02

   No public record of funding, an acquisition or a closure after 2012 could be found.

3. 03

   No audited loss figure was publicly disclosed.