WigWag
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
WigWag was an Austin-based IoT startup founded around 2012-2013 by CEO Ed Hemphill. It built an open-source IoT platform based on its deviceJS runtime (JavaScript on Node/V8) that 'glued together' competing smart-home protocols - Belkin WeMo, Sonos, Nest, Philips Hue, ZigBee, Bluetooth, Z-Wave - through the WigWag Relay hub, sensor blocks and LED light strips. It raised $3.175 million in seed funding led by CSC Venture Capital (Feb 2016) after a 2013 Kickstarter that blew past its $50,000 goal, collecting over $454,000 from 1,694 backers.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Kickstarter
WigWag's Kickstarter raises over $454,000 from 1,694 backers (goal: $50,000) for its home automation platform.
- Filament launch
WigWag begins Amazon pre-orders for Filament by WigWag, a smart full-color LED bulb controlled via the WigWag Relay; starter sets priced $99-$399.
- Seed round
In February 2016, WigWag raises $3.175 million in seed funding led by CSC Venture Capital to accelerate product development and expand the Austin team.
- Last public activity
CEO Ed Hemphill presents at Fog World Congress 2018; no further news is published and the company goes quiet.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.