Refluence
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Refluence (stylized re:fluence) was a SaaS-based integrated content distribution and analytics platform founded by Glenn Selig and Robert Wheeler. It identified the social media communities surrounding thought leaders, then used data science and big-data methods to extract meaningful patterns of engagement and thematic content — letting marketers contact the social accounts with the highest probability of sharing and engaging with their content, filtered by industry, topic, keyword and geography. Its legal name was Refluence, Inc., and it also traded as AviantLogic and AspireIQ, raising angel and debt rounds.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Refluence was founded as a SaaS content-distribution, influencer-targeting and analytics platform.
- Status
Crunchbase lists Refluence's operating status as Closed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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