MoveGenius
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
MoveGenius was a London proptech startup founded in 2022 by Hannah Nicholson. It built a digital onboarding platform for estate agents: upfront, automated and compliant property listings that captured material information and searches at the point of listing, aiming to cut transaction fall-throughs by half. It raised a £350,000 pre-seed round led by Octopus Ventures in 2022, launched in early 2023, and later rebranded as Snappily.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Seed funding raised
MoveGenius is founded in London and raises £350,000 in pre-seed funding led by Octopus Ventures, after completing the Block Dojo accelerator.
- Product launch
The platform officially launches in February 2023 with a Zoopla CRM integration, then rebrands as Snappily to reflect its faster, simpler home-moving vision.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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