Neon Shake
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Neon Shake was an advertising and digital agency based in Wroclaw, Poland, founded in 2009. The small agency offered advertising, graphic design, video production, and branding services to clients including Spotify, Western Union, Decathlon, and Remington. In 2026 it was acquired by Digitree Group, a Warsaw-listed marketing technology company, which described it as a financially healthy, well-organized business with strong EBITDA profitability built on stable retainer-fee contracts.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Neon Shake was founded in Wroclaw, Poland, as an advertising agency offering advertising, graphic design, video production, and branding.
- Corporate split
On November 20, 2024, NEON SHAKE SP. Z O.O. resolved a spin-off transferring the advertising-agency part of its assets to a newly formed company.
- Acquired by Digitree Group
Digitree Group (formerly Sare) acquired Neon Shake for PLN 6.85 million (about $1.9 million), planning to consolidate it as part of the group's agency pillar.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In November 2024 the company spun off its advertising-agency business into a newly formed entity via a corporate split.
- 02
In 2026 Digitree Group acquired Neon Shake for PLN 6.85 million (about $1.9 million at prevailing exchange rates).