Mobile reCell
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mobile reCell was an Indiana-based startup, founded in September 2014 by Ben Jones and Nate Poynter as a side project in Indianapolis/Carmel. It built a software platform that gave companies a chain of custody for recycling company-owned IT assets — smartphones, tablets and laptops — automating their recovery, repurposing, resale and recycling with real-time tracking, so devices stayed out of landfills and corporate data stayed secure. Early clients included Honeywell and Groupon. On January 22, 2024, Apkudo Inc. acquired Mobile reCell in a $36 million deal.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Ben Jones and Nate Poynter start Mobile reCell as a side project in September 2014 to create a chain of custody for recycled cellphones.
- Seed round
Mobile reCell closes a seed round in December 2022, having grown to about 40 corporate clients.
- Acquisition
Apkudo Inc. acquires Mobile reCell on January 22, 2024, in a $36 million deal recorded by PitchBook.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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