Automate Ads
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Automate Ads (formerly Kuhcoon) was an American advertising technology company based in Palo Alto, California, founded by Andrew Torba and Charles Szymanski. Backed by Y Combinator (raising $120,000), it offered products for running and creating advertising campaigns on Google and Facebook — letting users create, manage and monitor optimized Facebook Ads from the phone and the web, automating digital advertisers' workflows and optimizing ad spend using big data.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Automate Ads is founded in 2011 as Kuhcoon by Andrew Torba and Charles Szymanski, an ad-tech company for running campaigns on Google and Facebook.
- Acquired by AdHawk
In October 2017, digital optimization company AdHawk acquires Automate Ads for its technology and programmatic focus; no Automate Ads team members join AdHawk, and CTO Charles Szymanski consults on integrating the technology, with the platforms to be fully integrated in Q1 2018.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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