Burstly
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Burstly was a mobile developer-tools company founded in 2008. Its best-known product was TestFlight, a popular platform that let developers distribute beta builds of their apps to testers before release in the App Store. It also offered FlightPath, a mobile analytics solution, and SkyRocket, an ad monetization service. Apple acquired Burstly in February 2014 and integrated TestFlight into its own developer ecosystem.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Burstly was founded, building mobile developer tools including the TestFlight beta-testing platform.
- Acquired by Apple
Apple acquired Burstly in February 2014. TestFlight dropped Android support in March 2014, discontinued its SDK and shut down FlightPath, while Apple built TestFlight into its iOS 8 developer tools.
- Legacy TestFlight shut down
On 26 February 2015 Apple shut down the original independent TestFlight platform (TestFlightApp.com), directing developers to the new TestFlight service integrated into iTunes Connect; Burstly's SkyRocket ad service had already been shut down in 2014.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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