Juniper

01 / WHAT IT BUILT

What the company did

Juniper was a London-based insurtech startup founded in 2023 by Ambra Zhang and Sam Pratt, offering reproductive health insurance to employers. Dubbed 'insurance for genitals,' it aimed to fill gaps in private medical insurance for reproductive health: discovery (consultations, tests and screening), treatment and family planning, covering PCOS, endometriosis, IVF, egg freezing, menopause, erectile dysfunction, gender dysphoria and more. It raised £1.5 million in pre-seed funding led by Insurtech Gateway (with 2100 Ventures, Exceptional Ventures, Heartfelt and angels), targeted employers with 250+ staff, and ran a pilot phase to gather claims data for its risk calculator. In 2025 it was acquired by Fertifa, joining its reproductive health benefits platform.

03 / EVENT HISTORY

Events in the structured record

1. 2023
   Founding

   Juniper is founded in London by Ambra Zhang and Sam Pratt to build reproductive health insurance for employers, inspired by Zhang's own experience of corporate insurance not covering her PCOS.

2. 2023
   Pre-seed funding

   Juniper raises £1.5 million in pre-seed funding led by Insurtech Gateway, with 2100 Ventures, Exceptional Ventures, Heartfelt and angel investors; it triples the team and launches a pilot phase with brokers and early clients.

3. 2025
   Acquired by Fertifa

   London-based Fertifa acquires Juniper Reproductive Health, combining reproductive health benefits and insurance services under one platform offering employers fertility support, menopause care, PCOS and endometriosis treatment, men's reproductive health and neurodiversity benefits.