NetBooks
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
NetBooks, Inc. built web-based financial and business management software for small businesses, including double-entry bookkeeping, invoicing, inventory management, contact management, and bill and expense management. Founded in San Francisco in 2006 by Ridgely Evers — who set out to build a more user-friendly alternative to Intuit's QuickBooks — the company charged small businesses a monthly subscription. In mid-2009 it rebranded itself and its flagship product as WorkingPoint, to disassociate from the product category of small laptop computers also called netbooks. It was later acquired and continued as an operating subsidiary.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Ridgely Evers founded NetBooks in San Francisco to build user-friendly web-based accounting software for small businesses.
- Rebranded to WorkingPoint
In mid-2009 the company rebranded itself and its flagship product as WorkingPoint, led by CEO Tate Holt with Intuit co-founder Tom Proulx as chairman, to escape confusion with netbook laptop computers.
- Acquired
The company was later acquired and continued as an operating subsidiary; PitchBook lists OpenTransact as its parent company. No public announcement of the deal terms or date was found.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.