Narrative Science
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Narrative Science was a Chicago-based AI company founded in 2010, a global leader in data storytelling and natural-language generation. Its platform (Quill, and later Lexio, introduced in late 2019) automated the analysis and communication of insights from data, connecting to an organization's on-premise or cloud data and using augmented intelligence and machine learning to generate narrative stories. On November 15, 2021 the company revealed an agreement to be acquired by Salesforce; upon closing it became part of Tableau. The acquisition closed before the end of Salesforce's fiscal year (January 31, 2022); Salesforce granted equity awards to 55 Narrative Science employees on January 26, 2022. Financial terms were not disclosed.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Narrative Science is founded in Chicago to help everyone understand and act on data through data storytelling.
- Lexio launch
Narrative Science overhauls its platform, introducing Lexio as its primary offering for automated data storytelling.
- Acquisition agreed
On November 15, 2021 Narrative Science reveals an agreement to be acquired by Salesforce, joining Tableau; terms undisclosed.
- Acquisition closed
The Salesforce acquisition closes in January 2022; 55 Narrative Science employees receive Salesforce equity awards.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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