Trully
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Trully was a Mexico City identity-verification startup founded in 2022 by former RappiCard executives Fernando González Paulin (CEO), Carl W. Handlin (CTO) and Eric Balderrama (COO). It built a collective-intelligence identity-enrichment platform for digital fraud prevention: facial recognition plus machine learning as an unforgeable key for KYC authentication, letting fintech and e-commerce clients detect identity theft and impersonation fraud individually and protect whole company networks. It raised a $4.1 million seed round led by Costanoa Ventures, grew to 16 employees and about 30 clients, and was acquired by Brazilian digital ID firm Unico in September 2024.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Fernando González Paulin, Carl W. Handlin and Eric Balderrama found Trully in Mexico City in 2022.
- Seed
Trully closes a $4.1 million seed round led by Costanoa Ventures, with angels including Belvo's Pablo Viguera and Yuno's Juan Pablo Ortega.
- Acquired
In September 2024 Brazilian digital ID company Unico acquires Trully to strengthen its Latin American position; the company is renamed Trully by Unico.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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