Spotmixer
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
SpotMixer was a US video software company founded in 2005 by co-founder John Love. Its subsidiaries One True Media and Vlix offered consumer video products - Vlix was hailed as an 'Instagram for video', letting users add filters and features to clips and share them. The company raised about $14 million from investors including Kleiner Perkins, DAG Ventures, and NTT. In 2012 SpotMixer was quietly acquired by the Walt Disney Company, after which Love became a vice president at Disney Interactive.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
SpotMixer was founded by co-founder John Love, building consumer video software; it raised about $14 million from backers including Kleiner Perkins, DAG Ventures, and NTT.
- Acquired by Disney
SpotMixer Inc. was quietly acquired by the Walt Disney Company; John Love became a VP at Disney Interactive.
- Vlix app shut down
About a year after the acquisition, Disney shut down Vlix, SpotMixer's video app - users had until August 31, 2013 to download videos they had created - while Disney absorbed the technology for use elsewhere.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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