Housmart
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Housmart, Inc. was a Tokyo-based real-estate tech startup established in October 2014 by Masayuki Hariyama. It provided PropoCloud, a sales-support SaaS for real-estate brokers: the system automatically emailed customers property information and details matched to their requirements on behalf of sales staff, and had been introduced in 200 offices across Tokyo, Saitama, Chiba and Kanagawa. It also operated the used-condo platform Cowl (カウル). In October 2021, JIC Venture Growth Investments took a stake to help scale the business and the digitization of real-estate transactions.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Housmart, Inc. was established in Tokyo in October 2014 by Masayuki Hariyama as a real-estate sales-support startup.
- JIC investment
JIC Venture Growth Investments acquired a stake in Housmart in October 2021 to support scaling and digital transformation of real-estate transactions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.