Likebetter
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
LikeBetter was a Y Combinator Summer 2006 startup from San Francisco, founded by Sol Kennedy. It was an online personality test game: users looked at pairs of photos and chose which one they 'Like Better', and after a few responses the site guessed at their personality — from political preferences to income bracket. It also ran a 'bizarro' version called HateMore. The flash-based game discovered correlations between image choices and self-reported traits, and its data later powered Pairwise, a hiring-oriented personality test startup.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- YC Summer 2006
Launched in Y Combinator's Summer 2006 batch with a two-person team; raised $17,000 in August 2006.
- Pairwise
Its data was used to build Pairwise, an image-based personality test for job candidates, pitched as a harder-to-game alternative to written personality tests.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.