Tateru
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tateru (TSE: 1435) was a Tokyo-listed real estate company founded in 2006, originally a digital-first property management business. It built the Tateru Apartment platform, an end-to-end solution for landlords covering property development and management, and later expanded into IoT rental management and smart hotels. The company listed on the Tokyo Stock Exchange Mothers section in 2015 and moved to the First Section in 2016. In April 2021 it changed its name to Robot Home, Inc., which remains listed.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Tateru is founded in Tokyo as a property management company with a digital focus, using web-based customer acquisition instead of physical offices.
- Listed
The company lists on the Tokyo Stock Exchange Mothers section in December 2015 and rises to the First Section within about a year.
- Loan document fraud scandal
An independent audit finds 31 employees involved in about 350 cases of tampering with customer loan documents, inflating applicants' savings balances to win underwriting from Saikyo Bank; the share price collapses.
- Renamed Robot Home
Tateru changes its name to Robot Home, Inc. in April 2021, pivoting toward IoT/AI rental management platforms.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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