e-commerce

The business, the turning points, and the decisions behind them.

Event year2013

Some sections are still being researched3 / 4

Sections to complete：01 · 03 · 05

01 / WHAT IT BUILT

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

02 / e-commerce FAILURE REASONS

Failure factors

CEO John Poisson said the company lacked the highly accelerated growth / growth curve required for later-stage VC as a post-Series A company, and the loss of a planned follow-on left little time for alternate capital.

Funding

Failed to secure follow-on / later-stage venture capital after loss of a planned follow-on investment.

Growth Traction

did not achieve the highly accelerated growth / growth curve required as a post-Series A company.

03 / EVENT HISTORY

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed

Scoring basisNot completed

ScalabilityPending assessmentNot completed

Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.