LAGO
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
LAGO was a New York-based Web3 startup developing the LAGO Frame - a physical 'phygital' picture frame with smart features that verifies NFT ownership on the blockchain via a companion app before displaying the artwork, so only NFTs actually owned by the frame's owner can be shown. The 33-inch diagonal frame targeted legitimizing NFT collecting in the real-world collector space; the planned MSRP was $9,000. The company raised $4.2 million in pre-seed funding in March 2022, with backers including James Ho of Animoca, Ian Rogers of Ledger and Jehan Chu.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Pre-seed funding and Frame launch
LAGO raised $4.2 million in pre-seed funding (March 2022) and announced the LAGO Frame, a blockchain-verified NFT display frame with a $9,000 MSRP and a customer waitlist.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.