Catalyst Software
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Catalyst was a New York City customer success platform founded in 2017 by brothers Edward Chiu and Kevin Chiu, previously of DigitalOcean. Its B2B software helped customer success and account management teams centralize siloed customer data, get a clear view of account health and product usage, and manage renewal and expansion workflows — positioned as the mid-market answer to Gainsight. Backed by Accel, Spark Capital, True Ventures and Work-Bench, it raised over $45 million including a $25 million Series B in 2020, and served roughly 250 customers. In February 2024 it merged with rival Totango in a stock-for-stock merger; the combined company rebranded under the Totango name in January 2025.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Brothers Edward Chiu and Kevin Chiu found Catalyst in New York City to build a customer success platform.
- Peak funding round
Catalyst raises a $25 million Series B led by Spark Capital at a reported $125 million valuation.
- Acquisition
On February 28, 2024, Catalyst and Totango announce a stock-for-stock merger backed by Great Hill Partners; the combined company rebrands under the Totango name in January 2025.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
2017: founded in NYC by the Chiu brothers; customer success platform
- 02
$25M Series B in 2020 at $125M valuation; ~250 customers
- 03
February 2024: stock-for-stock merger with Totango
- 04
January 2025: combined company rebrands as Totango