GazeHawk
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
GazeHawk was a Mountain View, California startup founded in 2009 by Brian Krausz and Joe Gershenson, backed by Y Combinator's Summer 2010 batch, 500 Startups, Justin Yoshimura, Aaron Iba and Reinmkr Capital. It offered low-cost eye-tracking technology for usability studies and ad evaluation: its computer-vision software used ordinary webcams to determine where volunteers were looking on their screens, enabling fast, affordable in-home eye-tracking studies at scale. In March 2012 Facebook acquired the GazeHawk team in a talent acquisition; the product and technology were not part of the deal and remained independent.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
GazeHawk was founded.
- Acquisition
GazeHawk was acquired.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.