Tailor
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：05
01 / WHAT IT BUILT
What the company did
Tailor was a tiny UK analytics startup built by 25-year-old founder Joe D'elia as part of his personal challenge to launch 12 startups in 12 months, inspired by Pieter Levels. While A/B testing his other projects, he found existing tools full of missing features and spent two months building a better A/B testing solution.
02 / Tailor FAILURE REASONS
Failure reasons
Tailor shut down the same year it launched after failing to gain traction. The venture never built an audience for the tool, and its post-mortem attributes the failure to weak marketing rather than the product itself.
03 / EVENT HISTORY
Events in the structured record
- Founded
Joe D'elia starts Tailor in the UK, building an A/B testing tool over two months as one of his 12-startups-in-12-months projects.
- Shutdown
Tailor shuts down within 2017 after failing to attract users; the founder cites bad marketing as the cause.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.