gigl
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
gigl (GiGL) is a London-based video-first job platform tackling hiring in hospitality, retail and events. Candidates apply with a 60-second video instead of a CV, collapsing the application, phone screening and first-round interview into a single step, while employers respond with their own 60-second intro videos. Founded by Dan Hudson with Christian Ayerst and James Hudson, the platform was used by employers such as Tortilla, Subway, Hard Rock Hotel and Premier Inn, and reported more than 100,000 downloads.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Founded in London by Dan Hudson, Christian Ayerst and James Hudson as a video-first job platform for hospitality, retail and events.
- Fundraising
Closed a $1.5 million funding round in December 2021, led by Cerebrum Tech with OxBridge Angels, Campden Hill Capital and others, to expand marketing, technology and SME targeting.
- Growth milestones
Named to the Startups 100 list of 2023 and reported more than 100,000 downloads and usage by employers including Holiday Inn, Hard Rock Hotel, Burger & Lobster and Premier Inn.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.