Unearth
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Unearth was a Seattle construction technology startup that built OnePlace, mobile mapping software combining construction project data, drones and geographic information system (GIS) technology into interactive maps of work sites. Its customers included contractors, utilities and Fortune 500 companies managing large infrastructure such as dams, air bases and buried utility networks.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Unearth was founded in Seattle by Brian Saab, Amy Hutchins and Nate Miller, former colleagues at the travel software startup Buuteeq.
- Series A
The company raised a $7 million Series A led by investors including Vulcan Capital and Madrona Venture Group.
- Debt financing
Unearth raised $3 million in debt financing, bringing total venture funding to about $11.6 million, and conducted layoffs to work toward profitability.
- Acquired by Procore
Unearth was acquired by Procore Technologies, a publicly traded construction software company; terms were not disclosed, and nearly all Unearth employees joined Procore.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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