DOOMSDAYX
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
DOOMSDAYX was a Los Angeles-based creative technology studio for web3 artists and fans, founded in 2021 by Danielle Hinde (founder of music-video production house Doomsday Entertainment) and Eric Doak. It offered artists creative, strategic, and technical services for NFT projects: custom smart contracts, go-to-market strategy, and community building. Its first project was a Producer NFT Collection with rapper Haleek Maul, letting fans crowdfund and co-produce a music video in exchange for producer credits.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
DOOMSDAYX was founded in Los Angeles as the web3 sister company of Doomsday Entertainment; its California corporation was filed on November 15, 2021.
- Launch and pre-seed round
The studio officially launched on January 19, 2022, announcing a $1.5 million pre-seed round led by The Chernin Group with participation from Delphi Ventures, IDEO CoLab Ventures, and Sneaky Ventures.
- Producer NFT Collection
Its first drop, the Producer NFT Collection with artist Haleek Maul, aimed to crowdfund $640,000 to shoot a music video in Barbados, giving participating fans producer credits and input on creative decisions.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.