Picwing
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Picwing was a San Francisco photo startup from Y Combinator's Summer 2008 batch. It launched as a social digital picture frame ($249, 7-inch, running Flash on Linux) that received photos wirelessly by email, then pivoted to a subscription photo-printing service: users sent full-resolution photos from their phones, and Picwing automatically printed and mailed them to up to six recipients every two weeks (from about $5 per month per recipient).
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded; YC S08
Picwing launches in Y Combinator's Summer 2008 batch with a social digital picture frame.
- Pivot to print subscriptions
Picwing pivots from hardware to a subscription photo-printing service, mailing prints to up to six recipients every two weeks.
- Acquired by PicPlum
In August 2011, PicPlum acquires the near-dormant Picwing, taking over its printer relationship, user base and print-subscription business model.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.