Foodler
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Foodler was an online food-ordering service based in Boston. Founded in 2004 by Christian Dumontet, it connected diners with more than 12,000 restaurants across 48 US states and Vancouver, ranking restaurants by consumer feedback and remembering users' favorite dishes, addresses, payment and tipping preferences. It ran a loyalty rewards program and was an early mainstream merchant to accept Bitcoin.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Foodler was founded.
- Operations ended
Foodler ended operations.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.