Moxion
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Moxion was an Auckland-based film technology company founded in 2015 by Hugh Calveley and Michael Lonsdale. It built a cloud-based digital dailies platform that let actual footage, with metadata, be viewed within seconds after capture — securely, by anyone on a team anywhere in the world — turning dailies into instant, easy-to-use HDR moving-image workflows for Hollywood productions, TV shows and commercials. Trusted on projects from Hollywood blockbusters to indie breakouts, Moxion was named Hi-Tech Start-up Company of the Year at the 2021 Hi-Tech Awards; on January 19, 2022 it was acquired by Autodesk (terms undisclosed).
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Hugh Calveley and Michael Lonsdale found Moxion in Auckland, building a cloud dailies platform for the New Zealand film industry.
- Early support
Moxion receives a repayable Callaghan Innovation grant and raises $1.4 million from Fly Kiwi Angels.
- Expansion
After further rounds ($1.5M in 2017, $1.9M in 2018), Moxion's CEO moves to Los Angeles to take the product to Hollywood.
- Acquired
On January 19, 2022 Moxion is acquired by Nasdaq-listed Autodesk; terms are not disclosed.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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