Gameslog
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Gameslog was a gaming content site founded in 2013 by Michael Hebenstreit and monetized with affiliate marketing, promoting online games that paid commissions for free sign-up leads. The site raised about $200,000 but never gained traction and was shut down in 2014.
02 / Gameslog FAILURE REASONS
Failure reasons
Gameslog failed because the market was already saturated. Founder Michael Hebenstreit built the site to earn affiliate commissions from free-to-play game signups, but the site never took off against entrenched competitors, and he closed it in 2014.
03 / EVENT HISTORY
Events in the structured record
- Product or service closed
's failed-blog list and founder interview (Michael Hebenstreit, 17 Mar 2018) state Gameslog, a gaming affiliate content site started in 2013, closed in 2014 after traffic never took off in a saturated market.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In 2013 Michael Hebenstreit started Gameslog, a gaming site monetized with affiliate marketing.
- 02
The site raised about $200,000 and promoted online games that paid commissions for free sign-up leads.
- 03
The market proved too saturated and the site never took off.
- 04
Gameslog was shut down in 2014.
- 05
No reliable loss figure with a clear subject, period and basis exists, so no loss amount is recorded.