FAILDEX失樂園
中文

SocialPicks

The business, the turning points, and the decisions behind them.

Founded2007
Event year2009
Cash burnedUS$2.5M
Some sections are still being researched1 / 4

Sections to complete:02

01 / WHAT IT BUILT

What the company did

SocialPicks was a Mountain View-based social investing community co-founded by Weiting Liu. Unlike rivals that tracked real portfolios, it worked like a fantasy sports league: users selected companies they thought would perform well and received a score based on the accuracy of their 'picks' and average return, while exchanging news and advice. It entered limited beta in 2006 and raised $500,000 from Bay Partners and others at the end of 2007.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

  1. Beta

    SocialPicks launches limited beta of its fantasy-stock-picking community.

  2. Funding

    SocialPicks raises $500,000 from Bay Partners and others.

  3. Acquired

    In late April 2009, financial data and business news company FinancialContent acquires SocialPicks (confirmed May 1, 2009), adding community features to its platform. In May 2012, SocialInSight acquires SocialPicks from FinancialContent.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN

How the factors connect

  1. 01

    Acquired by FinancialContent late April 2009 (confirmed May 1, 2009).

  2. 02

    SocialInSight acquired SocialPicks from FinancialContent in May 2012.

  3. 03

    No reliable company-level loss figure disclosed.