Liist
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Liist was a New York social bookmarking startup founded in September 2019 by David Friedl and Allan Holmes (formerly at Instagram). Its app turned photos, notes and maps into shareable recommendations: it automatically imported places saved on the internet — including from TikTok and Instagram — and pinned them on a map, letting users explore places and keep their travel information in minimal, beautiful lists.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded and seed
Founded in September 2019 by David Friedl and Allan Holmes; raised about $1.1 million in seed funding (GoAhead Ventures director Clancey Stahr joined the board).
- Acquired by Google
Acquired by Google in 2022; the team joined Google's in-house R&D group Area 120 to build a new Gen Z consumer product, and survived Area 120's 2023 layoffs to graduate to other parts of Google.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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