Enflux
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Enflux made smart athletic clothing that doubles as a personal trainer. Founded by Missouri S&T alumni Doug Hoang, Elijah Schuldt, and Mickey Ferri and backed by Y Combinator's Winter 2016 class, its shirts and pants embedded tiny motion sensors that captured the 3D movement of the wearer's body during exercise; a companion smartphone app reported form quality, workout intensity, and other metrics in real time, with a 3D avatar replay for coaching.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Y Combinator and Kickstarter
Enflux launched out of Y Combinator's Winter 2016 class and ran a Kickstarter campaign for its smart clothing, raising about $228,000 over 4 funding rounds.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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