Obsesh
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Obsesh was an Oakland, California-based creator marketplace platform for sports. Founded by female entrepreneurs and athletes Tracy Benson (formerly of Home Depot and Best Buy) and Jonalyn Morris (formerly of Beats by Dre and Disney Interactive), it let athletes monetize their skills, name, image, and likeness: fans could book top athletes for training, tips, and professional feedback in a few taps on their phone, with athletes keeping 75% of each transaction. The marketplace also extended into esports and gaming, letting fans face off against sports personalities in video games. In October 2021, it closed a $1 million pre-seed round from Stadia Ventures, YouTube co-founder Chad Hurley, Crosscut Ventures, Paul Bricault of Greycroft and Amplify.LA, and Nations Ventures. No shutdown, bankruptcy, or acquisition has been publicly documented.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Raised $1M pre-seed
In October 2021, Obsesh closed a $1 million pre-seed round led by Stadia Ventures to build its sports creator marketplace for athletes monetizing NIL.
- Nations Ventures investment
Nations Ventures made a strategic investment in Obsesh to support product development, marketplace launch, and athlete acquisition across sports and esports.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.